Design Our Moving Billboards: Courier Trucks as Promotion and Humor

Back in 2009, thanks to the genius of Tom Demetriou and his team at Barkley Ad Agency in Kansas City, Missouri, Johnson County Library launched the Courier Truck Campaign. Our trucks serve as moving billboard that promote classic books. Captain Ahab’s Seafood, Kafka’s Pest Control. Benjamin Button’s Diaper Service, Dr. Jekyll and Mr. Hyde’s Pharmacy. Get it? HILARIOUS, right? Plus, what a great way to brand the library and remind people of the books that captured their imaginations. Dang. Good stuff. BUT, it’s time for an update. From now through June 30, we are asking the PEOPLE to submit their ideas AND designs.
Use one of these titles as the inspiration for your moving billboard. We encourage you to be as clever, creative and inspiring as possible.

Grimm’s Fairy Tales

Robinson Crusoe

Peter Pan

Alice’s Adventures in Wonderland

The Adventures of Sherlock Holmes

The Adventures of Huckleberry Finn

Around the World in Eighty Days

The Jungle Book

So, get to pondering and be clever. Can’t wait to see what you all come up with, what with this highly inspirational list and all.
Word.

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