Tag Archives: Books

Libraries as Emotional Place: The Magic of Libraries and Thank You Jeff Lynne

Indulge me for a moment.  Please open a browser, go to Pandora and create an ELO (Electric Light Orchestra) channel.  Turn the speakers all the way up.  If you are anywhere near my age, you remember AM Radio and this station will bring back America in the 1970s in all its avocado greens, burnt oranges, and browns.  Monte Carlos will roll slowly down the street and kids will be riding bikes with metallic blue or red banana seats. 

If you are not my age, put on the music that was popular when you were eight years old…

Are you there?  Are you in that place?  That great place when you were eight when everthing was safe, a little money in your pocket and a trip to the corner store followed by a trip to the library was pretty much the perfect day.

Many of you in Library Land remember some years ago when the concept of “Library as Place” was the topic du jour.  Even then we were struggling with identity.  What kind of place we should be.  Living in twilight, if you will…

At that time much of the discussion centered on the physical place and the models we have (such as Cerritos Millennium Library) for reworking the physical place libraries inhabit in the here and now.  The next obvious conception is library as virtual place.  That is, the virtual library patrons increasingly access from their homes and offices.  The virtual place, despite the degree to which the Internet has become a part of our lives, is still in the constant transition as we try to provide mobile apps and meet the patrons where they live and play.  Perhaps, the least obvious and most often overlooked conception of library as place is library as emotional place.  This is the place, for many of us and even more of our patrons, that is rooted in the past, in our memories, in our first childhood experiences with books and stories, and the educational place dedicated solely to enrichment of the young mind. 

 I, of course, have my own emotional place for the library that is rooted in the past.  My first memories of the library are directly connected to my older sister who was an avid reader and as a result, seldom had time for her pesky little sister who always wanted to play, not read.  My sister took me to our local library when I was eight years old and left me to my own devices.  It was at that time I discovered the hundreds of books on topics that were of interest to me, not the boring stories of romance my older sister was reading.  I found books on vampires (a childhood fascination of mine, well before Twilight, of course) and on adventure, and more importantly, on little brothers and sisters.  I devoured the Superfudge series and related far more to Fudge than I ever related to Peter.  Or ever will for that matter.  It was those early experiences with the library that taught me that all the information (and validation) I ever wanted was right there at my fingertips and all I had to do was look. 

 So let’s fast forward from my ornery childhood to my ornery present as I find myself working in the library, that place of wonder from my childhood.  In my first few weeks as a library employee, I found myself caught, even consumed by the future rather than the present.  Everything I heard and everything I read pointed to the future, the virtual place, to the ever pressing question of what libraries are to become.  As the Director of Communication, I felt it my responsibility to grasp and understand that future and find a way to cement that vision in the minds of my new colleagues.  My focus was where we are going and how important it is for my library to be the first to get there.  But the more I learned about my new place of work and all of the individuals we serve, the more important the present came to be.  I began to develop a strategic plan and found that my most important strategy, at this point in time, is to increase awareness of all of the amazing programs and services my library  already provides, everyday, all the time.  Not only do we have a place, we have (to quote my colleague from her article “Libraries We Love: Written Statement”) a “place at the table in the community.”  And what we are doing matters.  It amazes me on a daily basis.  I am delighted with the charge of shouting about wonder that is the library. 

 So if the emotional place is rooted in the past and is a world of wonder, infinite possibility, and more importantly, hope, then the present is a rich and multifaceted with a strong and dedicated focus on public service, education, and artistic enrichment. 

And the future?  Well, the future, however, virtual, in my mind is undoubtedly assured as long as we remember that public service is most valued when it done with passion as well as compassion.  We must remember that education is also a vital component of our role in society.  And art?   To me, that’s the easy part–we are the repository of art as much as we are the repository of knowledge. 

So did you feel it?  Did you get there?  That great place when you were eight and walking home chewing Bub’s Daddy Grape Bubble Gum with a stack of books to read and a whole Saturday afternoon to do so…

I think T.S. Eliot captured it best when he wrote, “Time present and time past are both perhaps present in time future.”  What a rich and wonderful past we have to call upon and therefore, all the opportunity for a promising future. 

And hey: Jeff Lynne, bless your electric soul.  Your music makes me as giddy as an eight year old with a fresh stack of books on a Saturday afternoon.  Thanks man. 

And esteemed colleagues: my father always said (and I am sure this is some old Irish toast), may the best of your past be the worst of your future.

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The Chasm: The Public Libraries, Publishers and Compromising Vital Relationships

WOW!   So last week I posted ALA’s banned books information, grudgingly because if I mentioned more than once that I do not view ALA as a valuable or effective advocate for Libraries. 

Then this happened: American Library Association Open Letter to Publishers on E-Book Library Lending.  I highly recommend you read the whole letter but here are a couple of my favorite snippets:

“Librarians understand that publishing is not just another industry. It has special and important significance to society.” 

What?  Is the insinuation that publishers do not understand the significance of their own business?  YIKES!  This is not going to make future conversations and negotations go very smoothly–in fact, it is rather insulting to publishers.  Ms. Sullivan seems to be dismissing the current pilot programs at New York Public Library. 

Am afraid this is an all too typical response from Library Land where we tend to get wounded and hurt and angry, we tend to jump to conclusions that we are being disregarded and we tend to assume that we know and understand all the facts.  And what’s with the victim mentality?  Has anyone ever had any measure of success in negotiating by whining and being a victim? 

I don’t think any of us really understand the complexity of the rapidly changing e book issues.  If anyone does, it would be the publishers themselves.   In fact, the Association of American Publishers provides a clear and concise response to Ms. Sullivan’s letter:

 ”The issues surrounding e-lending, however, are not as simple as Ms. Sullivan claims. Publishers support the concept of e-lending but must solve a breadth of complex technological, operational, financial and other challenges to make it a reality. Each publishing company is grappling individually with how to best serve the interests of its authors and readers, protect digital intellectual property rights and create this new business model that is fair to all stakeholders. And while the 9000-plus library systems’ non-profit status permits them to convene, debate and reach consensus on these issues, commercial publishers cannot likewise come together due to antitrust restrictions.”

*chuckling*  I think my favorite part is that, “while the 9000-plus library systems’ non-profit status permits them to convene, debate and reach consensus on these issues, commercial publishers cannot likewise come together due to antitrust restrictions.” 

AMEN to that!  See, in a world where profit and bottom line ACTUALLY MATTER, there is little to no time to sit and pontificate, spend two to three weeks in conferences with each other each year to debate and philosophize about such issues.  See, it’s that little thing called ANTITRUST that folks in the public sector just don’t seem to get.  Feel free to do some research on antitrust law in the U.S.  And while you are at it, please try to put yourself in the position of a business owner with a bottom line.

Read the entire response from the AAP here and as you do, ask yourself, do we catch more flies with honey or vinegar? 

DANG.  I think the thing that gets me the most is that ALA seems to be speaking for all of us.  Not this little library marketer, no siree.

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The Post of Library Awesome: Retreats, Marketing, and Being Awesome Where You Are

Ok, so I am reading Scott Stratten’s latest: The Book of Business Awesome.  Like Scott Stratten, the book is awesome.  If you have never seen, heard, or read him, you should check this out: it is a hilarious talk on marketing, taken from his book Unmarketing.  Scott is part strategist and marketing guru and part stand up comedian.  I dig him.

I am not finished with the book yet but so far my favorite line is, “Social Media isn’t about how many places you can be.  It’s about being amazing where you are.”  AMEN Brother!  Could not agree more.

So there I am yesterday, sitting in a day long retreat with our board trying to plan for the Library of the Future and dealing with a facilities plan that is somewhere between five and eight years out.  As a government employee, I get it–I get that we sometimes have to plan far in advance to ensure the CIP (Capital Improvement Plan) is done well in advance to secure the funding but here is what I don’t get: how the heck are we supposed to envision the future when things are moving at the speed of light?  How are we to plan for the future when there are so many things we need to be MORE AMAZING at doing in the here and now?  I will admit, I have a great deal of trouble living in two temporal places.

So let’s put the Library of the Future and CIPs aside for a moment and deal with the present.  I want to focus on being amazing (and happy and nice) in the here and now.  I want to foster great customer service, great library experiences, great (and fun) promotion of library service and great social media in the couple of places we are already (Facebook and Twitter) and develop a solid following of loyal and content customers.  Doesn’t that sound nice?

Scott Stratten writes, in Chapter Four of The Book of Business Awesome that we should re-marry our current customers. He writes that, “This is how we create ecstatic customers.”  AMEN AGAIN BROTHER!  And given this social media world of recommendations and shared experiences, developing ecstatic customers is really the best thing to do to please them AND gain new customers.  I want our customers to leave the library so unbelievably happy that they tell all their friends, post (with glee) that the library provided great service, a great collection and has a great staff.

The Library of the Future is right now.  And Scott Stratten can help it be AMAZING.

Word.

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Library Trucks as Moving Billboards and Utilizing the Talents of Your Patrons

It is with great pride and excitement that I announce the conclusion of the 2012 Library Truck Design Contest.  The contest launched in April 2012 to replace the trucks that Barkley Advertising agency developed for us in 2009 on a pro bono basis.  Sincere thanks to Tom Demetriou and his team at Barkley for developing the first round of trucks and setting all of this in motion.

Here is what I have learned from our Library Truck campaign:

1) Using the library trucks as moving billboards has provided greater ROI (return on investment) than I ever could have imagined.  I could never have afforded national coverage (thank you NPR!) or coverage in all our local papers and on television when we launched the first series of trucks in 2009.

2) In addition to being great PR for patrons, the trucks have attracted more than one excellent candidate to interview (and get hired!) at my Library.

3) You really can get great work for free (thank you Sally and Cambria!).  I was told by more than one person that having one’s designs featured on the trucks would not be enough of an incentive for designers.  Oh how wrong that was–we had 19 entries and 4 superior winners.  Not only are the designs great, am told they mesh with the previous designs and appear to be part of a “set.”

4) Playing it again Sam works.  There are lots of concepts, ideas, contests that can be reworked to involve the public.  Had Barkley Advertising Agency designed the second round of  trucks, it probably would not have generated the media response that trucks designed by our patrons did.  It was also a real boon that both winners are current or former students of the University of Kansas.  The angle, in addition to the great designs, is library patron involvement.

5) Never underestimate the talents of your patrons.  See for yourself by looking at the 2012 Library Truck Design Contest Winners.

 

Thanks again to all the library patrons that submitted entries.  It was not an easy decision.  Thanks to all of you who chuckle when you see one of the trucks go by, and most importantly, thanks to those of you who read and support libraries.

 

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Design Our Moving Billboards: Courier Trucks as Promotion and Humor

Back in 2009, thanks to the genius of Tom Demetriou and his team at Barkley Ad Agency in Kansas City, Missouri, Johnson County Library launched the Courier Truck Campaign. Our trucks serve as moving billboard that promote classic books. Captain Ahab’s Seafood, Kafka’s Pest Control. Benjamin Button’s Diaper Service, Dr. Jekyll and Mr. Hyde’s Pharmacy. Get it? HILARIOUS, right? Plus, what a great way to brand the library and remind people of the books that captured their imaginations. Dang. Good stuff. BUT, it’s time for an update. From now through June 30, we are asking the PEOPLE to submit their ideas AND designs.
Use one of these titles as the inspiration for your moving billboard. We encourage you to be as clever, creative and inspiring as possible.

Grimm’s Fairy Tales

Robinson Crusoe

Peter Pan

Alice’s Adventures in Wonderland

The Adventures of Sherlock Holmes

The Adventures of Huckleberry Finn

Around the World in Eighty Days

The Jungle Book

So, get to pondering and be clever. Can’t wait to see what you all come up with, what with this highly inspirational list and all.
Word.

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